A website should automate services so that you don’t have to work so hard to provide value for yourself and others. It should take care of you and ask for very little in return so that you can put your feet up and enjoy more time for yourself and your family.
The site will also guide visitors toward taking actions that meet your goals – goals such as purchasing a product, going to a restaurant or signing up for newsletters. If your website is designed well, it will make this connection efficiently and you will also know how effectively you are attracting and securing opportunities.
The initial investment for a quality website is minimal when compared to the continuous benefit that it provides in outreach and hassle-reduction.